Personas define classes of users. We will describe above the user of our 3 applications and what they wish to accomplish with the app. We can sketch  the design of our applications after we know who will be the end user.


Teenager Coworker Private Investigator
Name George Popescu Dan Abunei Mr. X
Age 16 24 35
Location Iasi, Romania Munchen, Germany Bucharest, Romania
Social Life George lives with his parents in an appartment, he goes out every week-end with his friends and also, spends about 2h every day at the mall Dan lives with his girlfriend in a flat in Germany Mr. X lives alone, has no social life, because he is too busy with work.
Work Life He doesn’t work, he goes to school and studies He works as a Software Engineer at BMW He is employed by different people, who want to find out what other people are hiding
Goals Meet with his friends, gossip, meet girls, go to parties, go shopping Work at a minimum, avoid the boss, Keeps track of the people he follows, wants to meet with his few friends


Tourist Events planner
Secretary (planning for her boss)
Name Serban C. Raluca S. Sorina  J.
Age 28 25 35
Location Iasi, Romania Cluj, Romania Craiova, Romania
Social Life Serban is a very active person. He likes to go outside Iasi and visit at least one new place every week. His passion for new things has surrounded him with two best friends with whom he spends all of his free time. Raluca likes to go out with her girlfriends, party each Saturday night. She believes that when you are  young you have to enjoy life as much as you can. She likes to spend her free time with her husband and her two kids.
Work Life He works at a bank. He does the same thing every day: he orders title deeds. She works as an event planner. She works as a secretary.
Goals To meet new persons, discover new places, do anything that could take him outside of the daily routine. organize the best parties in the most spectacular places. Make her boss’s life as easy as possible and just do her best at work.



Student ( freshman year)


Single man/woman.

Name Andreea G. Andrei R. Ioana P.
Age 19 32 27
Location Iasi, Romania Paris, France Bucharest, Romania
Social Life At this age, the main thing that defines her is the thirst for all new things and experiences. Until last fall she lived with her parents in her home town Bacau.  Since October 2010 she has been  living in Iasi.  For her, going to university was a challenge because she had to leave home,   separate from her parents and beginning the process of finding her identity, as an adult, and her place in the world. Because his earnings are above average and because he works at least 50 hours per week, when he has some free time he likes to make the most of it. She doesn’t have time for dating wrong persons.
Work Life She is a student in her  freshman year at Computer Science. He works as  a software developer, but now  he is on vacation. She is a hard working woman.
Goals A new city for Andreea meant new people and new friends. That is why she was glad to take part of a Social Speed event. From her point of view, it’s a fun way to know new people and because you only have a couple of minutes to talk with each one, all kinds of crazy questions pop in your head. He believes  that the person blesses the place. That is way when he travels he thinks it is very important to know and understand the residents. Because of that, he was glad to accept our proposal for the Social Speed participation. Because she would rather lose just a couple of minutes before finding out that she doesn’t really find herself compatible with a certain guy, she was keen for her first Social Speed. From her point of view, this application is the perfect combination between online dating and real life dating. She knew from the start that this was not a Speed Dating application, but she thought that this kind of experience could have only payoffs, because you never know. For her it  was obvious that this kind of positive thinking was all that she needed. After five Social Speed events, Ioana has twice as many friends as before because she related with busy women like her and she got to make her dream come true: she met the love of her life.

Personas images generated with monoface

  1. April 14th, 2011

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